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Baguettes sold so quickly--a hundred thousand in the first year--that the Fendi workshops in Tuscany could not keep up with the demand. Waiting lists Tiffany 1837 Circle bracelet a fundamental part of status-bag culture. They gave upper-middle-class women the sense of being part of an inner circle of bespoke fashion. To date, Fendi has sold Tiffany Blue heart lock charm and bracelet six hundred thousand Baguettes (average cost: $1,500), and still brings out thirty or forty different versions every year.

The Baguette pheno-menon presented new economic opportunities for rival fashion houses, who rushed to pick up on the trend. And so, in a flurry of Party charm bracelet-getting signature bags with cute names, began the twenty-first-century bag wars, the rush of inventiveness and profit that added to the dramatic revival of Return to Tiffany Heart Lock Cuff like Gucci, Louis Vuitton, and Christian Dior. (In 2005, leather goods accounted for fifty-four per cent of Gucci's revenues.)

In a casual genealogy of turn-of-the-millennium handbags, it could be said that the Baguette begat the Prada bowling bag, the reborn Jackie Elsa Peretti Open Heart pendant by Gucci, the Saint Laurent Mombasa, the Murakami Louis Vuitton, the Dior Detective, and scores of other bags women all wanted, and bought.