These bags were certainly expensive, but they were understood to be investments and still carried a matronly aura of rich aunts and Tiffany 1837 bangle mothers--they weren't fashionable, not objects of impulse and lust. Then, in the nineties, luxury conglomerates started buying up venerable brands, and Miuccia Prada transformed a boring upper-middle-class Tiffany 1837 cuff label into a postmodern kingdom, presenting, along the way, a pricy minimalist backpack in black parachute nylon.
Young women and their mothers both wanted this bag, which was practical, modest, and eminently cool, and yet it semaphored money--one of the Tiffany 1837 bangle bags outside the old classics that you could find counterfeited in Hong Kong.In paparazzi shots, celebrities totter under the weight of the latest limited-edition bags like knights displaying their emblems.
In 1997, Silvia Venturini brought out the Baguette, and it changed the market irrevocably. The Baguette was that rare object that Tiffany 1837 circle clasp bracelet perfectly to the spirit of the times, which was a mass hunger for ostentatious display, and also a desire for frivolous treats for women who worked hard at having it all. The Baguette, with its differently colored and Elsa Peretti Open Heart bracelet decorated variations, made stylish women dream, like kids with Pokemon cards, of collecting the whole set.
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